(Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Banyumas, Jawa Tengah, 53182, Indonesia)
(2) * Maulida Nurul Innayah
(Faculty of Economics and Business, Universitas Muhammadiyah Purwokerto, Banyumas, Jawa Tengah, 53182, Indonesia)*Corresponding author
AbstractCashless payment usage has become an important part of the digital economy, particularly among Generation Z, who are recognized as the most active users of digital financial services. This study examines the effects of multidimensional digital financial literacy and trust on cashless payment usage among Generation Z in Banyumas Regency, Indonesia. This study employed a quantitative approach by collecting questionnaire data from 153 respondents, which were analyzed using PLS-SEM 4. The findings reveal that multidimensional digital financial literacy and trust have positive and significant effects on cashless payment usage, whereas gender does not have a significant direct effect. The results of the moderating analysis further reveal that gender weakens the positive relationship between multidimensional digital financial literacy and cashless payment usage, while gender does not moderate the relationship between trust and cashless payment usage. These findings suggest that cashless payment usage among Generation Z is driven primarily by digital financial literacy and trust, while gender does not significantly influence the direct relationship or moderate the relationship between trust and cashless payment usage. By integrating the Theory of Planned Behavior (TPB) and the Unified Theory of Acceptance and Use of Technology (UTAUT), conceptualizing digital financial literacy as a multidimensional construct, and incorporating trust into the proposed research model, this study provides a more comprehensive understanding of cashless payment usage among Generation Z. The findings also provide practical implications for policymakers, financial institutions, and educational institutions in designing digital financial literacy programs that support the sustainable adoption of cashless payment services among young consumers.
KeywordsDigital Financial Literacy; Trust; Gender; Cashless Payment Usage; Generation Z
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DOIhttps://doi.org/10.33122/ejeset.v7i1.1479 |
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