(LSPR Institute of Communication and Business, Indonesia)
(2) Hamidah Dwi Desy Deria
(LSPR Institute of Communication and Business, Indonesia)(3) Indah Limy Marliani
(LSPR Institute of Communication and Business, Indonesia)*Corresponding author
AbstractSocial media has transformed human communication from a one-way message exchange into an interactive form of digital dialogue that is fast-paced, fluid, and emotionally charged. Digital conversations are no longer limited to information sharing, but have evolved into spaces for meaning-making, identity construction, and psychological attachment. This study aims to examine the dynamics of digital dialogue in social media communication by focusing on user engagement and psychological responses that emerge during interaction. A qualitative case study approach was employed through in-depth interviews and digital observation of active young adult social media users. The findings indicate that user engagement is influenced not only by content characteristics, but also by emotional factors, social perceptions, and the need for recognition. Psychological responses such as feelings of connection, self-validation, and digital anxiety arise as consequences of interaction intensity. These findings emphasize that social media communication is complex, symbolic, and deeply embedded in users’ psychological experiences, shaping their communication behavior over time. KeywordsDigital Communication, Social Media.
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DOIhttps://doi.org/10.33122/ejeset.v7i1.1366 |
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