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Vol 6, No 2 (2025) The Influence of Promotion, Price, and Online Shopping Behavior on Purchase Decision on the Shopee Platform: A Case Study of Active Students at Muhammadiyah University Pontianak Abstract  PDF
Reysha Amelia, Neni Triana M
 
Vol 6, No 2 (2025) Analysis of the Influence of Brand Image, Promotion Effectiveness, and Price on Customer Loyalty at Cassandra Skincare Singkawang Abstract  PDF
Anike Cariati Mahanani, Ananda Archie
 
Vol 6, No 2 (2025) The Influence of Brand Image and Promotion on Consumer Purchase Decisions of Somethinc Products through the TikTok Shop Application Abstract  PDF
Mia Maulidia Putri, Fenni Supriadi
 
Vol 6, No 2 (2025) The Influence of Product Quality, Location, and Promotion on Consumer Purchase Decisions of Type 36 Houses at PT Maulana Wamahyaya Sejahtera in Kubu Raya Regency Abstract  PDF
Rapika Mayni, Muhammad Ebuziyya Alif Ramadhan
 
Vol 6, No 2 (2025) The Influence of Promotion, Online Customer Review, and Online Customer Rating on Purchasing Decisions in the Shopee Application Among Students in Pontianak City Abstract  PDF
Arum Citra Parasdita, Fita Kurniasari
 
Vol 6, No 1 (2025) The Role of Social Media in Product Promotion Efforts Reviewed from an Islamic Economic Perspective Abstract  PDF
Muhammad Nur Sholih, Indana Almas Ashar
 
Vol 6, No 2 (2025) The Influence of Price and Promotion on Consumers’ Repurchase Intention in the Double Date Program on Shopee Marketplace: A Study on Shopee Customers in Pontianak City Abstract  PDF
Rama Yupani, Ananda Archie
 
Vol 6, No 2 (2025) The Influence of Product Quality, Price, and Promotion on Consumer Purchase Decisions at Garis Coffee in Pontianak City Abstract  PDF
Elsa Nirwani, Neni Triana Maswardi
 
Vol 6, No 2 (2025) Artificial Intelligence as an Innovative Technology for Digital Promotion of Solo’s Culinary Heritage towards Sustainable Abstract  PDF
Slamet Kurniawan Fahrurozi, Annisa Noor Rachmawati, Dimas Pamilih Epin Andrian
 
Vol 6, No 1 (2025) Strategies for Optimizing the Tourism Department Budget to Improve Service and Promote Crafts Destinations in the Creative Economy Sector Abstract  PDF
Kholifatus Sa'diyah, Moh. Rasidi
 
Vol 7, No 1 (2026) The Effect of Service Quality and Promotion on Consumer Satisfaction and Repurchase Intention on Tokopedia E-Commerce in Pontianak City Abstract
Uray Taruna Anasta, Sumiyati Sumiyati
 
Vol 7, No 1 (2026) The Influence of Service Quality and Digital Promotion on Parents’ Decisions to Enroll Their Children at SD Global Maju Khatulistiwa in Southeast Pontianak District Abstract
Dafi Adira, Helman Fachri
 
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