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The Influence of Facilities and Service Quality on Rental Decisions at AJC Mini Soccer Field in Pontianak
(1) * Syahrir Alamsyah Mail (Universitas Muhammadiyah Pontianak, Indonesia)
(2) Helman Fachri Mail (Universitas Muhammadiyah Pontianak, Indonesia)
*Corresponding author

Abstract


This study aims to analyze the influence of Facilities and Service Quality on Rental Decisions at AJC Mini Soccer Field in Pontianak City. The study employed a quantitative approach with an associative design. The sampling technique used was purposive sampling. A total of 100 consumers who met the purposive sampling criteria were included as respondents. Data analysis was conducted using multiple linear regression analysis with the assistance of SPSS version 25, supported by validity testing, reliability testing, and classical assumption tests. The results showed that partially, facilities had a positive and significant effect on rental decisions, with a t-value of 4.940 > t-table of 1.660, and likewise Service Quality had a positive and significant effect on rental decisions with a t-value of 3.083 > t-table of 1.660. Simultaneously, facilities and service quality significantly affected rental decisions (p < 0.001), with a coefficient of determination (R²) of 0.469. These findings indicate that facilities and service quality explain 46.9% of the contribution to rental decisions, while the remaining proportion is influenced by other factors outside the research model. Practically, the results emphasize the importance of managing field facilities that are comfortable and consistent, and providing high-quality services, as key strategies to increase rental decisions at local sports facilities.


Keywords


Facilities; Service Quality; Rental Decision

   

DOI

https://doi.org/10.33122/ejeset.v7i1.1308 		      

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